The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. “Who you are” is essential to your consumers.
BRANDING does not mean, forgetting about your real identity, the vision, your organizational culture or the purpose of your startup business; Branding is ONLY projecting these in a better understanding to your target markets”.
Startup businesses are branding themselves aggressively and in the process, losing the purpose for which the ” branding” was first started.
Brand with a purpose; don’t lose your personal and business identity