STARTUP BRANDING


The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. “Who you are” is essential to your consumers.

BRANDING does not mean, forgetting about your real identity, the vision, your organizational culture or the purpose of your startup business; Branding is ONLY projecting these in a better understanding to your target markets”.

Startup businesses are branding themselves aggressively and in the process, losing the purpose for which the ” branding” was first started.

Brand with a purpose; don’t lose your personal and business identity

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Author: STARTUPRENEURS

Startupreneurs is a small business and startup blog by Harmony Attise. Harmony is an award winning business entrepreneur, a small business coach, a Columnist, a writer and a youth development enthusiast. She is the founder and Ceo of Commec Ghana Ltd, a Business development and marketing company (Our Core services foces on developing and sustaining startup and small business growth). She is also a finalist awardee of Africa's Most Influential Women In Business & Government 2016 Awards from the CEO Global, South Africa. Harmony is a YALI alumni and a member of the Crans De Montana Leaders of tomorrow, a Swiss based organization for young leaders. Harmony is a Business columnist with the leading business newspaper - Business & Financial Times (BFTGhana) for startups and SMEs - the "Startup Right With Harmony" Column

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