The excitement you feel within when you’ve got something unique building up your sleeves; it can feel like a first time mom itching to hold her baby tight to her chest with so much love. At the same time, it can also feel like a heavy bag of burdens braced with uncertainties and frustrations.
Building a business is difficult; I promise I’m not going to make it sound ultimately frightening.
One of my favorite entrepreneurs Richard Branson – Ceo Virgin group, noted; “It’s far more difficult being a small business owner starting a business than it is for me with thousands of people working for us and four hundred companies. Building a business from scratch is 24 hours, 7 days a week, divorces, it’s difficult to hold your family life together, it’s bloody hard work and only one word really matters – and that’s surviving.”
That is such a scare! But the assurance is you can survive.

When I first conceived my business idea, I had just graduated from senior high. All I knew was I loved to write. I would dream of hilarious and sometimes, scary things and wake up imagining how different things could have been. And then it turns into fictions I would want to write about. I only wanted to be an incredible writer. I put together some friends from the medical school and other fields to help actualize my dream in my first year at the university. Bet you I was a storage full of ideas and creatives.
Then, it was all what I was crazy about and, I wanted the world to know me. As bare as the vision was and inexperienced, I wished the endly products of my writings to help whoever would have come across them.

After much hard work, investments and dedication, that business was unsuccessful. It failed so fast I didn’t even notice. Unexpectedly, it didn’t end there. The ardor to add value had grown supremely good. It didn’t change much – so many ideas did not see the light of day. Some for a couple of weeks, and then months.
I had my shares of no directions, no money, unreliable friends and sometimes anger. Eventually, the vision settled in with thorough work, targeted vision, brilliant team and a market gap. We are working hard for something we love today; that is passion.

I have tried, maybe attempted not to be hard with this letter- note, however you choose to describe it but, be unreluctantly blunt as possible. Life is short; we must only build businesses that matters.
It is no longer enough to just have a great business and products or services. You must go beyond solving the problems of customers – people. I am avoiding touching down on some steps to building a business that matters, but we have been down that road via other articles. (Visit http://www.thestartupreneurs.com for articles on building businesses if you’re expecting some steps on that).
The challenge is quite the same – to be the choice in the hearts and minds of the people that need your business. Giving value!
Nevertheless, allow yourself to be a beginner. No one starts off being excellent. Make the mistakes without regrets. There is a way to do it better – find it. In that process, you will discover the secrets of your future, and growth hidden in your daily routines. You become a game changer rather than a profit maker if you find the right way to do it. Wishes do not work here on this choice of career, you must work for it.
It is important for you as a young entrepreneur or startup to be adequately self aware of what the people need. People don’t care about your business. They care about their problems. Be the solution that they’re looking for.

To build a business that matters, first, you must understand this; you do not build a business – you build people and then people build the business. This is the most important aspects of your business’s fundamentals.
Many entrepreneurs around the globe today are building businesses without love but solely for the wealth; a major reason why many startups fail. They build the billions first before the business. And often, they go bankrupt then come back to attempt building the business to make more money. I hope you grasped that drift?

A relevant business that will have value and serve a purpose many years after its inception is the kind of business you must be building today.
In this age where the robots are not far from replacing businesses and human talents, many businesses will lose their value and purpose when the robots finally are here. The robots are indeed coming, and as people’s needs are dynamic; change, diversity and room for improvement are some keys to building a business that matters.
When you have these key basics covered, your business will still be here serving many generations. Remembering some of the ideas I had built in the past, which by the way we’re incredible, there’s no doubt many of those would have served less purpose today.

I met this incredible young man around 2016 whose words touched me even till today, and that’s why I’m going to share it with you and with his consent.
Let’s name the young man “Biz” – pretty funny name I guess.
I receive numerous emails everyday. Some, I honestly don’t read at all, and the lucky ones that caught my attention had pretty much good lead-ins. You just want to make time to read them.
Biz, sent me one of those. In the middle of his email, he requested to meet me. I had no doubt giving him the presence will be worth the time because what I had read was that impressive – I usually love to say the word impressive in Spanish with an attitude; “ impresionante” It warms my heart; amusingly, it’s one of the only few Spanish words I know.

So truly, I met Biz. His personality wasn’t that captivating as his email, but here’s the first few words he uttered after we had created a rapport; “I’ve always wanted to be a better human, but I grew up pretty much empty and couldn’t put fingers together to know exactly what I had wanted so much to better. I only knew I wanted to be better. I didn’t even think you would meet me today. These days, looks, money and prestige are most commonly factors that drive people to meet. I must say thank you”

I listened to him with such a draining face, I somewhat felt emotionally blackmailed with his words. Then I asked him what he really wanted to meet for.
He continues; “ I have had this business idea for years. I don’t know how to make sense of it. It’s something I have experienced through childhood and also while in the university. I realized, it seemed more like a condition for many youth.
I want to manage people’s emotions!”

I had this strange look on my face and I could feel my cheeks dampened. I giggled and subtly asked again; “manage people’s emotions”? He quickly responded with a yes please!
The conversation continued for a couple of minutes and I eventually understood the young man’s passion to manage people’s emotions.
I know how strange you may also feel reading about Biz’s business idea; oh I got a rhyme there. But I will be disappointed if you didn’t have the near look to what I had when I first heard him say it.
If Biz ever succeeds in building this business of managing emotions, it will indeed be a business that really matters. In my few years of working with startups especially, this business idea is one that is unique and undoubtably, will fill a great market gap in many years. Today, Biz and my team are working smartly to build his business of emotions management. If you’re not pulling a grin to that good news, then you should be considering Biz’s services of helping you get a soft smile on your face.

To the point; Don’t wait for opportunities to create something awesome but also create it with love. That’s the story of Biz, building a business that really matters.
The goal should be to make a considerable income, I won’t deny you that, but, be profitable while making an impact.


To quote a piece on building a successful business and one that matters, Wendy Tan White – Cofounder and Ceo of Moonfruit; “sustaining a successful business is a hell of a lot of work, and staying hungry is half the battle.”

Don’t lose the bigger focus of making the impact first. If the business has value it will definitely be profitable, but being profitable doesn’t guarantee value and purpose.

In building a business that matters, remember these few tips that works;
– Build something great
– Define the business existence
– Must have value
– Have a ready market
– Connect with targets
– Focus on people; customers
– Challenge the status quo
– Meet real needs, and solve real problems
– Hope isn’t a strategy, have a strategy
– Get a contagious energy and consistency
– Rich is not a goal
– And be prepared to fail a few or more times

Leaders, entrepreneurs, have three fundamental responsibilities: they craft a vision, they build alignment, and they champion execution. Great vision without people is quite irrelevant. Never limit your vision based on current resources, or profitability as your major goal. You have everything you need to build something far bigger and better than yourself.
Building a business that really matters takes a lot longer than most people think. It is neither for the faint of heart, but for the brave, patient and the persistent.
The most effective way to build it, is to just do!



The Startupreneurs is an exclusive startup and small business subsidiary of Commec Ghana Ltd - A Business Development Company. All articles are originally written and owned by the Startupreneurs. Want to start a business, or already in business? Find the inspiration with us, access membership only deals, business packages and discover the enormous supports to help you grow and sustain your business. We are your best solution !

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