Note that your startup identity is not your business logo. A brand speaks much volumes than just a logo and a tagline. Your brand identity should tell who it is, the product or service it is offering, the value and experience it brings your customers and advantage over competitors
Your brand is what represent who you are to your customers. Who are you?
This question is of much importance to your growth. The identity of a brand may be represented by name, symbols, values, organizational culture and many other factors that identifies a company.
“DEFINING YOUR STARTUP BRAND”. What does a brand mean to the startup and the small…
Identify your competition
In every market there’s a competition. How do startups identify their competition and match up to it? Strategic planning is needed. Better to identify a niche market which is overlooked by your competition.
“Positioning is how you make a prospective customer perceives your brand (Your Startup), product or service (what your startup does) differently or uniquely from the existing markets. It can also be defined as understanding things (name, brand, products, markets, values etc) from the users/customers perspective” – Harmony