DEFINING YOUR STARTUP BRAND (pt.2)

Note that your startup identity is not your business logo. A brand speaks much volumes than just a logo and a tagline. Your brand identity should tell who it is, the product or service it is offering, the value and experience it brings your customers and advantage over competitors

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DEFINING YOUR STARTUP BRAND

Brand identity
Your brand is what represent who you are to your customers. Who are you?
This question is of much importance to your growth. The identity of a brand may be represented by name, symbols, values, organizational culture and many other factors that identifies a company.