Customer relationship is very important to the growth and success of your business. Retaining loyal customers is a process and nurturing such relationship between the business and the end user is crucial for growth and success. Many businesses in their quest for success and high profit margins, have neglected the basic relationship needs of their customers. Your customers are not just the end users of your services or products. They are not mediums to get value (money) for what you are offering.
Over millions of startup businesses operate today across the globe and within the local industries. The market is very competitive and startups need to break barriers to get their businesses under the spotlight and to target customers. The challenges to standout and not be just a competitor but a real business meeting needs, is a hard task but, startups have to identity what makes their businesses special and unique.
Business partnerships are quite similar and comparable to romantic and some casual relationships. Just as romantic relationships fails; business relationships fail and can get pretty bad. The good news is that a business partnership which is healthy and functional can impede a greater success than a sole business ownership.
After startup owners have a taste of business success, they anticipate the next stage – Growth. Every businesses aim or focus is to grow, serve purpose and be profitable. Growth is necessary but rapid growth can be exhilarating. Growth decisions need to be taken with caution and with a manageable budget plan.
One of the most faced startup problems has been charging value for the services they offer. It’s not that choosing a price is challenging. The challenge is determining how much your prospective customers are willing to pay for your services. The only way to know if your customers are willing to pay for your pricing rate is by testing it out and listening to your customers.
The process involved in creating a unique name and image for a product in the…
One man can not do the job, but one man can plan it” –Harmony. You don’t have to hire immediately. It is not a good strategy for startups to hire at their struggling or penetrating phase, it will certainly incur extra financial burden but why not if you have the financial cushion.
“You can’t be everything to everyone, but you can be something great for someone.”- Unknown
Your startup MUST be target oriented and a great solution to a “defined” problem. Don’t be a solution to every need. Have a target, serve a purpose, and solve a need at a time. BE REMARKABLE!
“Positioning is how you make a prospective customer perceives your brand (Your Startup), product or service (what your startup does) differently or uniquely from the existing markets. It can also be defined as understanding things (name, brand, products, markets, values etc) from the users/customers perspective” – Harmony