One of the most faced startup problems has been charging value for the services they offer. It’s not that choosing a price is challenging. The challenge is determining how much your prospective customers are willing to pay for your services. The only way to know if your customers are willing to pay for your pricing rate is by testing it out and listening to your customers.
Identify your competition
In every market there’s a competition. How do startups identify their competition and match up to it? Strategic planning is needed. Better to identify a niche market which is overlooked by your competition.
“Positioning is how you make a prospective customer perceives your brand (Your Startup), product or service (what your startup does) differently or uniquely from the existing markets. It can also be defined as understanding things (name, brand, products, markets, values etc) from the users/customers perspective” – Harmony