Creating value is what building businesses is all about. Developing products, offering services and finding solutions to people’s problems and needs. In simple words; providing satisfaction. Businesses would not be set up if people do not have needs and if the world do not have problems.
Customer relationship is very important to the growth and success of your business. Retaining loyal customers is a process and nurturing such relationship between the business and the end user is crucial for growth and success. Many businesses in their quest for success and high profit margins, have neglected the basic relationship needs of their customers. Your customers are not just the end users of your services or products. They are not mediums to get value (money) for what you are offering.
#8 Operating a small scale, always DEMAND an upfront payment for your products and services…
One of the most faced startup problems has been charging value for the services they offer. It’s not that choosing a price is challenging. The challenge is determining how much your prospective customers are willing to pay for your services. The only way to know if your customers are willing to pay for your pricing rate is by testing it out and listening to your customers.
SERVICE REVIEW Banking in Ghana has become a pain in the neck. Customers have wished…
Identify your competition
In every market there’s a competition. How do startups identify their competition and match up to it? Strategic planning is needed. Better to identify a niche market which is overlooked by your competition.
“Positioning is how you make a prospective customer perceives your brand (Your Startup), product or service (what your startup does) differently or uniquely from the existing markets. It can also be defined as understanding things (name, brand, products, markets, values etc) from the users/customers perspective” – Harmony