The business world has advanced so drastically and most business owners and professionals, even the customers have understood the importance of building long lasting relationships. In as much as it takes quite amount of time to build such solid business relationships, many has also failed to put in the work needed to sustain them because they did not make it their business.
Customer relationship is very important to the growth and success of your business. Retaining loyal customers is a process and nurturing such relationship between the business and the end user is crucial for growth and success. Many businesses in their quest for success and high profit margins, have neglected the basic relationship needs of their customers. Your customers are not just the end users of your services or products. They are not mediums to get value (money) for what you are offering.
Over the past few years, the social media transformation has brought an interestingly massive change to businesses. It has become a priority and one of the top marketing tools to reach target customers. Despite the interestingly good transformation to the business world, very few startup businesses and owners understand its uses and how to maximize its full potential.
Starting a business is exhilarating. Unfortunately 90% of startups fail and many of them in the first year. This means that knowing how to market your startup effectively is critical to your survival. Who is going to buy anything from you or even require your services if no one knows about it? And if no one is buying, you will certainly have no revenue coming in and that leads to one thing; business failure. All the months and probably years of efforts to establishing a business down the drain.